Associate Director, Genomic Access Marketing

Company: Illumina
Location: San Diego
Posted on: November 2, 2024

Job Description:

Associate Director, Genomic Access MarketingAssociate Director, Genomic Access MarketingApply locations US - California - San Diegotime type Full timeposted on Posted 2 Days Agojob requisition id 39040-JOBWhat if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.The Associate Director, Genomic Access Marketing is responsible for customer-centric upstream and downstream marketing to support go-to-market strategy and execution for large-scale Population Genomics & Precision Health (PGPH) programs and pharma partners.This role will include primary customer insight generation, coordinating with global and regional marketing teams to develop comprehensive positioning for Illumina technologies and service capabilities in target customer categories, building long-term and short-term marketing strategies, messaging and tactical plans, and developing account-level strategies to drive demand. The role will require global coordination and deep understanding of customer business objectives, regional differences and healthcare systems. The role will include working cross-functionally with different stakeholders internally to ensure that strategies are aligned with senior leadership and drive execution of plans in-step with other programs. It will also include direct engagement with KOLs, partners, customers, and other external stakeholders.Responsibilities

• Develops integrated value proposition and competitive positioning of Illumina portfolio of products, solutions and services for Genomic Access target customers, in collaboration with Global and Regional marketing teams.
• Shapes offering strategy and helps standardize approach to expanding portfolio of offerings over time.
• Generates targeted content to support business development efforts and actively partners with commercial team members; directly interfaces with customers as needed.
• Continually develops expertise in NGS-based diagnostics, core marketing skills, and facility with internal and external technology development.
• Co-develops commercial strategy for Pharma and LNGI growth with regional Commercial leadership and Strategic Growth teams and with Pharma BD teams.
• Identifies opportunities to integrate emerging technologies and capabilities into portfolio of offerings.
• Captures VOC and translates customer needs into clinical product roadmap.
• Contributes to account-level planning and execution. Identifies, analyzes, and translates product, customer, patient, and other relevant information to understand customer business needs. Landscapes and prioritizes opportunities and coordinates execution.
• Responsible for development and day-to-day management of sales enablement tools, positioning and syndication of proof-points to support BU strategy in collaboration with regional commercial leads.
• Aggregates, standardizes and syndicates data, headlines, and learnings from global exemplars.
• Work with field leaders, internal SMEs and KOLs to continually refine and augment value proposition and understanding of emerging applications.
• Ensures that regulatory and compliance guidelines are followed.Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.Experience/Education
  • Typically requires a Bachelor's degree and a minimum of 10 years of related experience.
  • Direct experience with precision medicine diagnostics commercialization and/or population-scale research and health initiatives.
  • Familiarity with translational and clinical applications of NGS and related technologies preferred.
  • Experience with precision medicine research, diagnostics/companion diagnostics development and commercialization, and large-scale population genomics initiatives is strongly preferred.The estimated base salary range for the Associate Director, Genomic Access Marketing role based in the United States of America is: $167,200 - $250,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com.About UsThe potential of genomics to change the world is unparalleled. At Illumina, we are leading the way. Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity. We are made up of dedicated professionals, all-in on creating a better world - and we need every skill set on our path to making genomics useful for all. Learn more about life at Illumina.
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